Branding

Branding is using the artist the same way you would use a designer - putting their names on items to boost sales. For artists, the main types of branding are as follows:

-Stickers

-Badges

-Posters

-Flyers

-Clothing

Where are these products sold?

These products are often sold on the artists website, such as 'The Rolling Stones' where they have branded successfully due to their iconic logo. Other websites, such as 'Amazon' and 'eBay' sell clothing and accessories to do with various artists. 'Big Cartel' is also a main website where it promotes artists with branding.

What purpose are they designed?

Branding is the most powerful marketing tool - it is not just a logo or a name, but something that attracts customers and forever will be associated with the artist. The brand means people will want to carry an item with the logo on to support the artist - it can be transported for various accessories (bags, jewellery, badges etc.) and so will promote them.

For a design to be successful, it has to be simple yet memorable. An example of this would be 'Take That' who have an uncomplicated logo, but it is instantly recognisable as theirs. This proves it to be a success; it can be used on all the branding items stated above as a symbol of support from a fan.  

Overall, branding is successful as instantly the audience will recognise the artist based on the logo they have taken as their own.

How do I intend to use branding?

As branding is an essential marketing strategy that will get my artist well known, I have to ensure the ancillary and main tasks have a recognisable link. I have decided to use stop frame animation for my music video, and so I will use the stop frame animation photos for the digipack, making a clear link between the two. The images that are used will be the branding items.